Vineet Verma✦

04— Envoy Strategy · Brand identity & web

A new identity for an Abu Dhabi consultancy

The brand identity and website for Envoy Strategy, a UAE-focused political, public communications and economic consultancy in Abu Dhabi.

Brand & identityWeb
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Client

Envoy Strategy

Year
2024
Role
Brand identity, website design & development
Discipline
Brand identity & web
A 3D render of the open ring from the Envoy logo, one arc in clear glass and one in white stone, lying on dark sand between rocks.

Context

Envoy Strategy is a UAE-focused political, public communications and economic consultancy, based in Abu Dhabi.

My role

What I did

  • Brand identity, website design and development, in 2024.
  • I built the website in WordPress, with the Astra theme and Elementor.

The system

The wordmark sets ENVOY in capitals, with STRATEGY beneath it. The O is an open ring, part of it in grey.

Three colours carry it: charcoal, a mid grey for the ring and an off-white. There is a version for light backgrounds, one for dark backgrounds and a square version.

The website follows the same palette: the off-white logo over a black-and-white photograph at the top, then white and charcoal sections, with its text set in Lexend.

Team & credits

Client
Envoy Strategy
Brand identity, website design & development
Vineet Verma

Process

One board from each of the four rounds, ending with the final logo. Select a board to see it full screen.

From options to the final logo

  • A first-round logo option: “Envoy” in a heavy lowercase with a green dot set into a square E, and STRATEGY spaced out beneath.

    First round

  • A Revision 01 logo option: a compass needle inside a grey ring, beside “Envoy” and STRATEGY.

    Revision 01

  • A Revision 03 logo option on a dark textured board: a wireframe globe beside ENVOY in capitals, with a large globe on the right.

    Revision 03

  • The final logo on white: ENVOY in capitals, its O an open ring with a grey arc, and STRATEGY beneath.

    The final logo

Versions

For light backgrounds, for dark backgrounds, and a square version.

  • The logo in charcoal on white, with the grey arc in the O.

    On light backgrounds

  • The logo in off-white on charcoal, with the grey arc in the O.

    On dark backgrounds

  • The logo in off-white, centred on a square charcoal background.

    Square version

Colour trials

The wordmark tried in different colours, on light and on dark backgrounds.

  • Four versions of the wordmark on white cards, each with small colour swatches beneath: greys with green and brown, black with plum, navy, and black.

    On light backgrounds

  • Three charcoal cards, each with the wordmark in off-white and the arc of the O in a different grey.

    On dark backgrounds

Colours

The three colours of the final logo files.

  • Charcoal

    #1B191C

  • Grey

    #797771

  • Off-white

    #D5D5CA

The site

Home pageThe logo over a black-and-white city photograph, then an introduction beside a map, the four services and a contact form.
The Envoy Strategy home page on desktop: the off-white logo over a black-and-white skyline, an introduction beside a grey world map with location pins, four service cards on charcoal, and a contact form.

Desktop

The home page on a phone: the logo over the skyline, the introduction, the map, the service cards stacked, and the contact form.

Phone

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