Vineet Verma✦

08— Rasayanam · Social & performance creative

Social and performance creative for an Ayurvedic brand

Brand design for Rasayanam, an Ayurvedic wellness brand: social media, performance ads, banners, packaging and templates.

Motion & videoBrand & identity
Client

Rasayanam

Year
2023
Location
Faridabad
Role
Brand design
Discipline
Social & performance creative
A 3D render of the Kashmiri Saffron 0.5g packaging: a red box with a gold border, the Rasayanam mountain logo and a saffron-flower line drawing, beside a small jar with a red label.

Context

Rasayanam is an Ayurvedic wellness brand. I led brand design for Rasayanam from August to December 2023.

The work ran on Instagram, Meta ads, Amazon and Flipkart listings, the Rasayanam website, WhatsApp and email.

My role

What I did

  • Brand design: social media, performance ads, banners, packaging and templates.

What the team did

  • The Rasayanam team supplied the content.

Approach

  • I built design and motion templates to speed up turnaround.
  • Each offer (the juice launch, Ashwagandha KSM-66 and Kashmiri saffron) keeps the same product shot, headline and offer box across its banner sizes.

Team & credits

Client
Rasayanam
Design
Vineet Verma
Content
Rasayanam team

The reels

Nothing loads from Instagram until you press “Load post”.

  • Reel cover: a smiling man pointing at the “Hatch That Patch” title and the dropper bottle, on a split maroon and white background.

    Instagram

    #HatchThatPatch: a reel for the biotin and collagen drops.

    View on Instagram
  • Reel cover: the dropper bottle on a pink plinth against a magenta background, with a three-step headline and the campaign badge.

    Instagram

    #HatchThatPatch: a three-step how-to for the drops.

    View on Instagram
  • Reel cover: the dropper bottle on a pale yellow background with purple lightning marks and the word “Energy”.

    Instagram

    #FlavourOfHealth: a quick drink recipe with the berry drops.

    View on Instagram

Social posts

Posted on Rasayanam’s Instagram between August and December 2023. Select any post to see it full screen.

Carousel: 3 ways to help someone with PTSD

Five slides. Swipe or use the arrows.

  • Black-and-white photo of a man asleep under a white duvet, with the headline “3 ways to help someone with PTSD”, the Rasayanam logo and a “Swipe” prompt.

    1 · The cover

  • White text on a dark paper texture, “What is PTSD?”, with a short definition beside a line drawing of a head with jagged lines inside.

    2 · What PTSD is

  • “Hear them out”: tips on active listening and avoiding blame, beside a white heart with a signal icon above it.

    3 · Hear them out

  • “Therapy”: a line about encouraging therapy, with two drawn hands passing a sad face and a smiling face.

    4 · Therapy

  • “Pop a pill”: the Rasayanam Ashwagandha KSM-66 bottle and box on the dark texture, with copy about the supplement.

    5 · The product

#FlavourOfHealth: a fasting guide

A recurring series in two colourways. This one is deep purple with radiating stripes; both end on the same two closing slides.

  • Purple slide with radiating stripes: the headline “Fasting During Festive Season?” above a plate holding an alarm clock, between a fork and a knife.

    1 · The cover

  • “Detoxify”: a one-line tip and an arrow pointing to a jar of Rasayanam Pure Shilajit.

    2 · Detoxify

  • “Energise”: a one-line tip and an arrow pointing to a bottle of Ashwagandha KSM-66.

    3 · Energise

  • “Elevate”: a one-line tip and an arrow pointing to a jar of plant-based Vitamin B12.

    4 · Elevate

  • “Sensible Munching”: a one-line tip and an arrow pointing to a tin of Medjool dates.

    5 · Sensible munching

  • Closing slide: “Want to know more? Visit rasayanam.in” with a “Save for later” tab on white.

    6 · Want to know more?

  • Closing slide: “Also available on”, with the Amazon, 1mg, Flipkart, HealthKart and CRED logos on a white arc.

    7 · Where to buy

#FlavourOfHealth: a balanced diet

The same series in pale yellow with line-drawn patterns.

  • Pale yellow slide: the headline “What Should a Well-balanced Diet Look Like?” beside two hands holding a salad bowl.

    1 · The cover

  • Two purple circular icons with labels: fresh fruits and a protein-rich diet.

    2 · Fruit and protein

  • Two purple circular icons with labels: reduce alcohol intake, and carbohydrates.

    3 · Alcohol and carbohydrates

  • Two purple circular icons with labels: low salt and sugar, and reduced saturated fats.

    4 · Salt, sugar and fats

  • Closing slide: “Want to know more? Visit rasayanam.in” with a purple “Save for later” tab.

    5 · Want to know more?

  • Closing slide: “Also available on”, with the Amazon, 1mg, Flipkart, HealthKart and CRED logos.

    6 · Where to buy

#HatchThatPatch

Posts for the liquid biotin and collagen drops.

  • A hand holding the biotin and collagen dropper bottle, with “Let’s do it the Berry Way” in large maroon type.

    “The Berry Way”, slide 1

  • A close-up of a face with a circle drawn around the cheek, and product copy in small white type at the bottom.

    “The Berry Way”, slide 2

  • The dropper bottle and a glass of pink drink under a white arch, with orchids and the #HatchThatPatch tag.

    Still life

  • A black-and-white portrait of a bearded man beside two dropper bottles, with “Hatch That Patch” in large yellow type.

    Portrait post

  • “Hatch That Patch with liquid biotin and collagen” over the box and dropper bottle, with a large “4X”, on white.

    Product post

#SafeSideOn: saffron

Posts marked with an orange #SafeSideOn badge, on warm beige backgrounds.

  • A hand holding a saffron jar above a crystal bowl, beside the saffron box, with the #SafeSideOn badge and a white headline.

    1 · The cover

  • A woman with long hair, looking over her shoulder, beside a short paragraph on saffron.

    2 · Saffron for the skin

  • A brass bowl spilling saffron threads, under a note on the source of the facts.

    3 · The source

  • Closing slide: “Want to know more? Visit rasayanam.in” with a “Save for later” tab.

    4 · Want to know more?

  • Closing slide: “Also available on”, with the Amazon, 1mg, Flipkart, HealthKart and CRED logos.

    5 · Where to buy

#SafeSideOn

  • A Rasayanam Ajwa Dates tin with loose dates, under a recipe headline and the #SafeSideOn badge.

    A date recipe

  • A jar of Pure Shilajit with a spoon, under a two-line headline in a white box and the #SafeSideOn badge.

    Pure Shilajit

  • The saffron box, two jars, a small pink bowl and a glass of saffron water on a beige background.

    Kashmiri saffron

Medjool dates: 13 reasons

Thin serif numerals on a beige wave texture, ending on a “Want to know more?” slide.

  • “13 Reasons Why Medjool Dates” in thin serif type on a beige wave texture, beside an open tin of dates and a “For women” tag.

    1 · The cover

  • Reasons 01 to 03, as large thin numerals with short labels.

    2 · Reasons 01–03

  • Reasons 04 to 06, as large thin numerals with short labels.

    3 · Reasons 04–06

  • Reasons 07 to 09, as large thin numerals with short labels.

    4 · Reasons 07–09

  • Reasons 10 to 13, as large thin numerals with short labels.

    5 · Reasons 10–13

  • Closing slide: “Want to know more? Visit rasayanam.in” above a dark red “Save for later” band.

    6 · Want to know more?

Product posts

  • A hand picking up a green capsule beside a Rasayanam supplement bottle and box, on a green and white background.

    Supplement capsules

  • “Himalayan Shilajit” in bold type over a jar of Pure Shilajit between two dark rocks, on a cream background with a leaf pattern.

    Pure Shilajit

Ads & banners

Each campaign with all its sizes together. Select any piece to see it full screen.

Juice launch

Up to 45% off the newly launched juices: Pure Amla, Gluco Care and Slim Trim.

Wide banner: the Pure Amla, Gluco Care and Slim Trim juice bottles in a farm landscape at sunset, with “Upto 45% off on newly launched juices” and a “New launches” badge.

Banner, 1242 × 450

  • Square creative with the Amazon.in logo: “Upto 45% off on newly launched juices for health & wellness”, “Powered by Rasayanam”, and the three juice bottles on an orange podium.

    Square for Amazon, 1080 × 1080

  • The juice launch banner at 750 × 350: the same bottles, offer box and badge in a smaller frame.

    Banner, 750 × 350

  • The juice launch banner at 440 × 330: the logo, the offer box and the three bottles in a small frame.

    Banner, 440 × 330

Ashwagandha KSM-66

“Open-Pop-Sip-Gulp!”, up to 45% off.

Wide banner on a green wave pattern: an Ashwagandha KSM-66 bottle and box on white plinths beside a glass of water, with “Open-Pop-Sip-Gulp!” and “Upto 45% off”.

Banner, 1242 × 450

  • The Ashwagandha KSM-66 banner re-set for a near-square frame: the headline top left, the product on plinths at the right, the offer below.

    Banner, 600 × 500

  • The Ashwagandha KSM-66 banner in a shorter frame: the same plinths, bottle, box and offer.

    Banner, 1242 × 375

Kashmiri saffron

“Open-Pick-Savour”, up to 35% off, and a smaller banner for the saffron.

Wide banner on a beige floral pattern: the Kashmiri saffron box, two jars and a glass bowl of saffron water, with “Pure Original Kashmiri Saffron”, “Open-Pick-Savour” and “Upto 35% off”.

Banner, 1242 × 450

  • The Kashmiri saffron banner re-set for a near-square frame: the headline top left, the box, jars and bowl at the right, the offer below.

    Banner, 600 × 500

  • The Kashmiri saffron banner in a shorter frame: the same box, jars, bowl and offer.

    Banner, 1242 × 375

  • Small banner on black: saffron threads in a white marble bowl beside the saffron box and jar, with “The Natural Form of Kashmiri Saffron” and a “Try Pure Saffron” button.

    “The Natural Form of Kashmiri Saffron”, 481 × 320

Packaging

Phone numbers and email addresses on the flats are blurred. Select any piece to see it full screen.

Renders

Kashmiri saffron, Pure Shilajit and Ashwagandha KSM-66.

  • 3D render of the Kashmiri Saffron 0.5g packaging: a red box with a gold border, the mountain logo and a saffron-flower line drawing, beside a jar with a red label.

    Kashmiri saffron 0.5g, box and jar

  • 3D render of the saffron jar: a black lid and a red label with the Rasayanam logo and “Kashmiri Mongra Saffron”.

    Kashmiri saffron jar

  • 3D render of the Pure Shilajit 10g packaging: a brown box with gold lettering and border, a jar with a gold lid, and a spatula with resin.

    Pure Shilajit 10g, box and jar

  • 3D render of an open Pure Shilajit jar, its gold lid leaning behind it and a spatula in front.

    Pure Shilajit jar, open

  • 3D render of two Pure Shilajit jars with gold lids and brown labels.

    Pure Shilajit, two jars

  • A Pure Shilajit jar and an Ashwagandha KSM-66 bottle side by side on white.

    Pure Shilajit and Ashwagandha KSM-66, listing image for Flipkart

Box flats

Pure Shilajit 10g and 20g, Kashmiri saffron 0.5g and 1g.

  • Flat artwork of the Pure Shilajit 10g box in dark brown: the front with gold logo and title, and side panels with dosage, supplement facts, nutrition facts and a barcode.

    Pure Shilajit 10g

  • Flat artwork of the Pure Shilajit 20g box in cream, with brown and orange type and the same panels as the 10g box.

    Pure Shilajit 20g

  • Flat artwork of the Kashmiri saffron 0.5g box in deep red: the gold-framed front, a “Did you know?” side panel, suggested use and ingredients, and “Grade I Certified” and “100% Natural” panels.

    Kashmiri saffron 0.5g

  • Flat artwork of the Kashmiri saffron 1g box in cream, with dark red type and the same panels as the 0.5g box.

    Kashmiri saffron 1g

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