Vineet Verma✦

11— WRK4CE · Print & collateral

Print collateral for an aged-care recruiter

A trifold brochure and an A4 flyer for WRK4CE, a specialist international recruitment firm for Australian aged care and healthcare providers.

Print & editorial
Client

WRK4CE

Year
2024
Role
Layout & design
Discipline
Print & collateral
The inside spread of the WRK4CE trifold: an introduction and approach on white, the roles they recruit for as rounded buttons on blue, and a column on flexible staffing under a photo of smiling healthcare staff in scrubs.
The trifold’s inside spread.

Context

WRK4CE is a specialist international recruitment firm for Australian aged care and healthcare providers. I worked with them directly, through my studio, ArtMachine Studios.

My role

What I did

  • Layout and design of the trifold brochure and the A4 flyer.

What the team did

  • WRK4CE supplied the copy and the founder portraits.
  • The other photographs are stock images from Pexels.
  • The WRK4CE logo was not part of this project.

The system

Both pieces carry the same content with the same parts: purple and blue chevron banners for section titles, rounded buttons for the roles, and dotted timelines for lists, with headings in Oswald and body text in Calibri.

The trifold spreads it over six panels; the flyer fits it onto the two sides of an A4 sheet.

Team & credits

Client
WRK4CE
Studio
ArtMachine Studios
Design
Vineet Verma
Copy
WRK4CE
Photography
Pexels; founder portraits supplied by WRK4CE

The trifold

A4, folded into three panels. Select a spread to see it full screen. The founders’ email addresses are blurred.

Outside and inside

  • The outside spread: the company philosophy with three icon-led points on the left, the founders with two portraits and short bios above a blue contact panel in the middle, and the front cover on the right, with the WRK4CE logo, a carer holding an older man’s hands, and “We help you find the right candidates, fast.”

    Outside: the philosophy, the founders and contact details, and the front cover

  • The inside spread: “Who is WRK4CE?”, the mission and the approach as a dotted timeline, the roles they recruit for as rounded buttons on blue, and two service columns under purple chevron banners, with photos of healthcare staff.

    Inside: who they are, the roles they recruit for and their two staffing services

The flyer

The same content on one A4 sheet, front and back.

Front and back

  • The flyer front: the WRK4CE logo and introduction beside a photo of a carer with an older man, then purple and blue panels for who they are, the mission and the approach, and the philosophy below.

    Front: the introduction, who they are, the approach and the philosophy

  • The flyer back: the roles they recruit for beside a photo of healthcare staff in scrubs, the two staffing services on a blue band, and the founders with portraits and bios next to the contact details.

    Back: the roles, the two staffing services, the founders and contact details

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