Vineet Verma✦

02— Rasayanam · Packaging design

A packaging system for an Ayurvedic juice range

Packaging and product logos for three Ayurvedic juices from Rasayanam: GlucoCare, Pure Amla and Slim Trim.

Brand & identityPrint & editorial
Client

Rasayanam

Year
2023
Role
Packaging design & product logos
Discipline
Packaging design
Mockup: the GlucoCare, Pure Amla and Slim Trim bottles side by side, each with the brand badge, a stacked product name and a farmer illustration on its label.
Mockup: the three bottles side by side.3D mockup

Context

I designed the packaging for Rasayanam’s Ayurvedic juice range in 2023.

There are three juices: GlucoCare, Pure Amla and Slim Trim. All three were launched.

My role

What I did

  • Packaging design for the three juices, and their product logos.
  • The 3D mockups.

What the team did

  • Rasayanam took the product photographs.

The system

One template for all three: the Rasayanam logo in a gold-edged badge at the top, the product name stacked in tall condensed capitals, and “JUICE” letter-spaced in a rounded bar, with the key ingredient drawn across it.

The same farmer, in a brown hat, carries a wooden crate of each juice’s ingredient, above a band of dark green hills and striped fields.

Each juice has its own colour: ochre-gold on cream for GlucoCare, bright green on pale green for Pure Amla, and dark green on peach for Slim Trim, with a measuring tape through its letters.

The back panels share one structure: an icon grid, a four-step “Pour, Mix, and Drink!” strip, an ingredients box and a barcode panel. The carton repeats the front at a taller size.

Team & credits

Client
Rasayanam
Packaging design & product logos
Vineet Verma
3D mockups
Vineet Verma
Photography
Rasayanam

Product logos

Three names, one lockup

Each name stacked in tall condensed capitals, with “JUICE” in a rounded bar.

  • The GlucoCare logo: “GLUCO CARE” stacked in ochre-gold condensed capitals above a gold “JUICE” bar, with jamun and a bitter gourd drawn across it, on cream.

    GlucoCare

  • The Pure Amla logo: “PURE AMLA” stacked in bright green condensed capitals above a green “JUICE” bar, with two amla fruits and leaves, on pale green.

    Pure Amla

  • The Slim Trim logo: “SLIM TRIM” stacked in dark green condensed capitals with a white measuring tape wrapped across the letters, above a dark green “JUICE” bar, on peach.

    Slim Trim

Labels

The full-wrap labels, flat. Phone numbers and email addresses are blurred. Select a label to see it full screen.

The full wraps

  • The GlucoCare label laid flat on cream: a description, an icon grid and a four-step instruction strip on the left; the brand badge, product logo and farmer illustration in the centre; the ingredients, disclaimer and barcode panels on the right.

    GlucoCare label (flat design file)

  • The Pure Amla label laid flat on pale green, in the same layout: description, icons and instructions on the left, the logo and farmer in the centre, ingredients and barcode on the right.

    Pure Amla label (flat design file)

  • The Slim Trim label laid flat on peach, in the same layout, with the farmer carrying a crate of beetroot.

    Slim Trim label (flat design file)

Cartons

The cartons, flat, with the QR code to rasayanam.in. Phone numbers and email addresses are blurred.

The cartons

  • The GlucoCare carton laid flat: a tall front panel with the product logo and farmer, a round brand badge on the top flap, and side panels with text, a QR code and the barcode.

    GlucoCare carton (flat design file)

  • The Pure Amla carton laid flat, in the same layout on pale green.

    Pure Amla carton (flat design file)

  • The Slim Trim carton laid flat, in the same layout on peach.

    Slim Trim carton (flat design file)

Mockups

3D mockups of the cartons and bottles.

Front

  • Mockup: the GlucoCare carton standing beside its bottle, both showing the front, on white.

    Mockup: GlucoCare, front

  • Mockup: the Slim Trim carton standing beside its bottle, both showing the front, on white.

    Mockup: Slim Trim, front

Back

  • Mockup: the back of the GlucoCare carton and bottle, with the text panels and barcode.

    Mockup: GlucoCare, back

  • Mockup: the back of the Pure Amla carton and bottle, with the text panels and barcode.

    Mockup: Pure Amla, back

  • Mockup: the back of the Slim Trim carton and bottle, with the text panels and barcode.

    Mockup: Slim Trim, back

Product photos

Photographs of the launched Pure Amla Juice. Photography: Rasayanam.

Pure Amla Juice

  • A bottle of Pure Amla Juice on a slice of wood, with leaves and amla fruit, on a yellow-green background.

    Product photo

  • Two bottles of Pure Amla Juice against a yellow background, with amla fruit.

    Product photo

  • Pure Amla Juice poured from the bottle into a glass, on a yellow background.

    Product photo

  • The Pure Amla Juice carton and bottle on a red background with wrapped gifts and a gold ribbon.

    Product photo

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